New: Klaxon Howl
Our hands-down favourite Canadian brand, Klaxon Howl, returns for SS13 with some absolute essentials. As always, construction is topnotch and materials are carefully considered. Take the “Mitchell” bag for example. Crafted from dead stock camouflage cloth originally developed by the U.S. army but never used in the field, this civilian friendly tote is a great way to wear a bit of camo everyday. Then there’s the black panther Aloha shirt…
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New: Naked and Famous
Canada’s own Naked and Famous returns for Spring with some great light-weight raw denim options, their best looking Japanese collaboration yet - slim guy “kamikaze attack” - plus samurai themed print motifs!
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New: Dana Lee
The quietly cool label Dana Lee returns to Understudy for SS13 and once again, we’re impressed. Staples like the pigment dyed double needle tee and raw chinos compliment seasonal items like tanks, the “easy shirt”, a curiously modern Hawaiian, and the unstructured “leisure jacket”. All garments are produced in North America.
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New: Reigning Champ SS13
Reigning Champ returns to Understudy for Spring ‘13 with a refined range of made-in-Canada basics. New to the loopback terry program is a bright, slightly washed out red, as well as a faded olive. Colour/texture block henleys are as soft as ever, and the introduction of digital print poly windbreakers and shorts give the collection some extra depth.
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Introducing: Dana Lee
New at Understudy for AW ‘12, Dana Lee creates some of the most effortlessly stylish clothing we’ve come across. For fall, soft cottons are saturated with rich dyes, making for pieces that look and feel like “old favourites”. Brilliant nonchalance. Made in Canada.
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Coming Soon: Reigning Champ 2nd Delivery
Just in time for ACTUAL spring, we’ve got a bunch of new product on the way from Canada’s own Reigning Champ. Included in this delivery is - in my opinion - the perfectly executed varsity jacket made from heavyweight cotton terry, available in grey/white or khaki/white. Also, more button-downs, pullover crews, cardigans and tees. For additional images, click READ MORE.
