
Our last shipment for SS/12 from A.P.C arrived this morning along with a re-stock of A.P.C denim for the upcoming summer months. In store this week is the…

The second delivery from Vancouver’s Lifetime Collective in store now. Top pieces include the awesome knit Blitz short and Everything You Wanted sweater, CUBA (Hemingway!) T-shirt and an assortment of shorts, button ups and sandals.

Just in from Toronto is the SS12 shipment from Klaxon Howl. These highly crafted garments are re-imagined from vintage military designs. A perfect blend of…

Our good friend and long-time supporter Teddy stopped by this weekend on the hunt for the great British labels Folk and YMC. He made off with the navy YMC Quilt Jacket and the FOLK Archive shirt.

The lovely Kat dropped by the 1 St space to check out the latest SS12 drop of Norse Projects this weekend. She managed to work in the Eske Shirt and a 5 Panel Cap into her outfit proving that Norse Projects isn’t just Good For All Seasons but also Good For Both Sexes.

Jacket: YMC
Shirt: Naked & Famous (yes it is a duck print!)
Shoes: YMC
Wallet/Belt/Lanyard: Ken Diamond x Lifetime Collective

London label You Must Create (YMC) also arrived this week at Understudy. Founded in 1995 this label has always been the embodiment of our direction at Understudy.

We are always thrilled when Norse Projects arrives via Fed Ex first thing in the morning. Our second drop this season from the Denmark based brand features even more great shirting, chinos and shorts.

Fresh goods arrived today and include the first delivery from Vancouver’s Lifetime Collective. New products include the exclusive Lifetime x Ken Diamond collaboration of handmade belts and the incredible “Sidewinder” belt/lanyard/wallet combination.

New in store, from London, we’re pleased to be carrying Folk clothing. While the quality fabrics are evident at first touch, many of the smaller details are only revealed upon further inspection.
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