March 2012
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New: Summer T-shirts
Recent deliveries have been chock-a-block full of the original Summer essential; t-shirts. Here are a few new favourites. Available now.
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Shop Visit: Philip
Here’s our good pal Philip modelling his new “Gil” jacket by Norse Projects. Philip required a jacket suitable for Spring in New York. We think he made a great choice.
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Worn: APC New Cure
As dedicated fans of APC denim, we’re pleased to document this beautifully faded pair of New Cures, which have been worn regularly for two years by our friend Clayton. Rather than machine-washing his jeans, Clayton has twice soaked this pair, preserving as much dye as possible. Read More for additional images.
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Coming Soon: The Hill-Side
These images are from The Hill-Side’s new look book, showcasing the brand’s latest collection of US-made ties, scarves, bandannas and pocket squares. Available soon at Understudy. We can’t wait. For additional images, follow the link.
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New: Marshall Artist
A favourite among Understudy shoppers, UK’s Marshall Artist returns with an exceptional collection for Spring/Summer. As always, special fabrics, construction and hardware are employed to make each piece unique. Expect everything from floral-print sweatshirts to “golfer” embroidered vests and trousers. To view select items from the collection, follow the link.
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WatchHere is a little taster of our friends from Sanctums new album. Deep and trippy the upcoming Sanctums album has been on heavy rotation in the Understudy playlists since we managed to score a copy this week. Stay tuned for more information coming on the Sanctums listening party hosted in our 1 Street space Thursday March 29.
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New: Klaxon Howl
Just in from Toronto is the SS12 shipment from Klaxon Howl. These highly crafted garments are re-imagined from vintage military designs. A perfect blend of…
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military utilitarianism, durable workwear and understated street wear Klaxon Howl is the jewel in our Spring Summer 12 brand line up. We currently have the Commando Popover, Uncle Sam Popover, Imperial Vest (Duck Canvas) and...
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New: Naked & Famous x Oni
For the past few seasons, Naked and Famous has paired up with top-quality denim producers in Japan, turning out some highly covetable collaborations along the way. Perhaps the most impressive collaboration yet, the N&F x Oni combines N&F’s ever-popular weird guy cut with Oni’s uniquely slubby, 14.5oz unsanforized selvedge denim.
What results is a great fitting jean made in...
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Shop Visit: Teddy
Our good friend and long-time supporter Teddy stopped by this weekend on the hunt for the great British labels Folk and YMC. He made off with the navy YMC Quilt Jacket and the FOLK Archive shirt.[[MORE]]
Ready for the weather change-Teddy sports the FOLK Archive Shirt.
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Shop Visit: Kat
The lovely Kat dropped by the 1 St space to check out the latest SS12 drop of Norse Projects this weekend. She managed to work in the Eske Shirt and a 5 Panel Cap into her outfit proving that Norse Projects isn’t just Good For All Seasons but also Good For Both Sexes.[[MORE]]
Kat testing the Norse Projects 5 Panel Cap this weekend on 1 ST.
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On The Table...
Jacket: YMC
Shirt: Naked & Famous (yes it is a duck print!)
Shoes: YMC
Wallet/Belt/Lanyard: Ken Diamond x Lifetime Collective
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New: YMC
London label You Must Create (YMC) also arrived this week at Understudy. Founded in 1995 this label has always been the embodiment of our direction at Understudy. [[MORE]]YMC is smart and savvy streetwear that avoids all the silly trends and hot for a minute styling so commonplace in todays market. YMC is a truly modern brand.
Included in this shipment are the Navajo Plimsole (posted earlier...
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New: Norse Projects
We are always thrilled when Norse Projects arrives via Fed Ex first thing in the morning. Our second drop this season from the Denmark based brand features even more great shirting, chinos and shorts.[[MORE]] Pieces on this delivery include the Vadla Scout Short, Jarl Trousers, The Anton Oxford and the Anton Check Gingham (pictured above).
Norse Projects-Anton Oxford
Norse Projects-Jarl...
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New: Lifetime Collective
Fresh goods arrived today and include the first delivery from Vancouver’s Lifetime Collective. New products include the exclusive Lifetime x Ken Diamond collaboration of handmade belts and the incredible “Sidewinder” belt/lanyard/wallet combination. [[MORE]]The first shipment from Lifetime also includes an assortment of shirting, knits and outerwear.
Lifetime Collective-...
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WatchWe first came across the enormous and engaging work of street artist JAZ (Franco Fasoli) during an expedition to Buenos Aires in 2010. The Argentine artist’s work is experimental in a genre that is often arrogant and repetitive. This video by Film de la Ciudad showcases the Buenos Aires native during his travels to Mexico. An unconventional street artist JAZ shares his creative process,...
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New: Reigning Champ
Made in Vancouver, Reigning Champ’s athletic-inspired basics effectively marry modern fit and design with the comfort of woven cotton, french-terry and organic, combed cotton jersey.
New for Spring 2012, khaki coloured hoodies and crew neck sweatshirts make for a fresh take on casual athletic. Construction and hardware are top-notch.
For a preview of what’s in store, follow the...
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New: Folk
New in store, from London, we’re pleased to be carrying Folk clothing. While the quality fabrics are evident at first touch, many of the smaller details are only revealed upon further inspection. [[MORE]]
