May 2013
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New: Norse Projects
We just received a seasonal fill-in order from Norse Projects, which includes our favourite “anton” oxford in yellow, and light blue. Also, the popular “boucle” tees are back for summer. Click bellow for more.
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April 2013
10 posts
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New: Folk
A 2nd delivery from London’s Folk recently hit our shelves, and has been moving fast. Check out the tonal-blocked chambray shirt, plus the ecru blended-cotton tee with “ripcord” detail at the bottom hem. Cool.
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New: Klaxon Howl
Our hands-down favourite Canadian brand, Klaxon Howl, returns for SS13 with some absolute essentials. As always, construction is topnotch and materials are carefully considered. Take the “Mitchell” bag for example. Crafted from dead stock camouflage cloth originally developed by the U.S. army but never used in the field, this civilian friendly tote is a great way to wear a bit of...
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New: Diemme
Luxurious summer sneakers from Diemme are now available at Understudy. Each pair is hand made in Italy utilizing old-world techniques and materials. Lined with cow leather and featuring latex cushioned insoles, these supremely comfortable sneakers will wear beautifully for many seasons to come.
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Norse Projects x Oi Polloi
Norse Projects’ continued collaboration with Manchester’s Oi Polloi yields especially impressive results with this season’s “Oddbergur” parka. Made from soft, durable enzyme washed cloth, this fully-lined fishtail parka combines military-grade functionality with modish good looks. According to our friends at Norse Projects, the more this jacket is worn, the more the...
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New: Bleu De Paname
Paris’ “Bleu De Paname” has returned to Understudy for SS13 with some excellent workwear-inspired pieces featuring modern, minimal design queues - a refreshing departure from “heritage” style. Standouts include a lightly washed denim chore coat with large, white buttons, a woven shirt with one mesh chest pocket and some great slim, flat chinos. We love this stuff.
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New: Naked and Famous
Canada’s own Naked and Famous returns for Spring with some great light-weight raw denim options, their best looking Japanese collaboration yet - slim guy “kamikaze attack” - plus samurai themed print motifs!
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“kamikaze attack” made in Japan collaboration
suvin long-staple cotton “weird guy”
pink selvedge “royal cast”...
New: P.A.M.
The “To & Afro” Spring Summer 2013 collection from Perks and Mini (P.A.M) washed up on our shores today. Developed by the mad design duo of Misha Hollenbach and Shauna Tooney in their Melbourne headquarters it is nothing short of an acid trip through modern street wear. This collection pulls inspiration from such gonzo reference points as fixed track cycling, The Fresh Prince of...
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New: Dana Lee
The quietly cool label Dana Lee returns to Understudy for SS13 and once again, we’re impressed. Staples like the pigment dyed double needle tee and raw chinos compliment seasonal items like tanks, the “easy shirt”, a curiously modern Hawaiian, and the unstructured “leisure jacket”. All garments are produced in North America.
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March 2013
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Amazing: The Hill Side SS13
thehill-side:
Watch The Hill-Side’s new animated lookbook in action.
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Norse Projects SS13 second delivery
A sensible new delivery from Norse Projects is now available at Understudy. Standouts include the “Thor” jacket, which is made from a water-resistant Italian cotton, everyone’s favourite “Aros” shorts in brick red, plus a lightweight chambray work shirt.
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New: Henrik Vibskov
The arrival of Danish designer Henrik Vibskov’s Spring/Summer 13 collection “The Transparent Tongue” -is our most anticipated drop of the season. Vibskov is a multifaceted artist who works across the mediums of fashion design, music (He is the drummer for Trentemoller) and interior design. Loud colours, fractured patterns and unique silhouettes are featured heavily in this...
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New: YMC 2nd Delivery
YMC’s 2nd delivery for SS13 includes the hotly anticipated short-billed hats made in the USA by Ebbets Field. Also, basket-weave polos, Liberty London prints, a tribal-print tank and floral-embroiderd herringbone shirt make this delivery a Summer bullseye.
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New: Shipley and Halmos
A welcome addition to our brand list, New York based Shipley and Halmos delivers a varied range of cool summer-staples. The baseball jacket will surely make someone’s day.
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New: Reigning Champ SS13
Reigning Champ returns to Understudy for Spring ‘13 with a refined range of made-in-Canada basics. New to the loopback terry program is a bright, slightly washed out red, as well as a faded olive. Colour/texture block henleys are as soft as ever, and the introduction of digital print poly windbreakers and shorts give the collection some extra depth.
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New: Left Field
With Left Field, we’re happy to add another great brand to our growing denim line-up. All garments are produced in New York utilizing American made hardware and cloth from the most esteemed mills. Our favourites, the green heather fill selvedge and the selvedge indigo duck cloth, both manufactured by The White Oak Plant in Greensboro, NC., are great options for beating up this summer.
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New: Études
Paris’ Études hits the mark this Spring/Summer with a collection featuring several key pieces. Our eyes practically popped out of our heads while we unpacked this stuff. Hurry in, because like last season, it’s bound to go quickly.
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New: Folk
With the arrival of Folk’s Spring/Summer ‘13 collection, the British invasion continues at Understudy. Expect a well-rounded offering of lightweight outerwear, cotton knits, linen-blend shirts and the best tank-top we’ve ever seen.
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February 2013
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New: Oliver Spencer
A new label to Understudy, London’s Oliver Spencer is now available in store. A unique take on traditional British Sportswear, Oliver Spencer mixes English tailoring and design with modern finishing and detail. These quality pieces will subtly elevate any man’s wardrobe.
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Coming Soon: Norse Projects SS13
A perennial favourite, Norse Projects, has recently released a look book showcasing pieces from the SS13 collection, which will be available soon at Understudy.
Combine the loose casual knits, painterly print motifs and softly tailored outerwear with more traditionally scandinavian “nautical” pieces for a look that’s equal parts Danish and surf……ish
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